An animated gif is a type of GIF image that can be made to show movement by combining several images into a single GIF. There are two types of animated gifs, one being a combination of several photos and the other being a combination of a video and a still image.
Jamie Beck is a New York City based fashion photographer. He collaborated with Kevin Burg, a web designer with a background in video and motion graphics, to develop the art of animated GIFs. They began creating them during fashion week a year ago. Their first animated images were a series of still shots in a continuous loop. Then on they began to find new ways of creating a more fluid motion and isolating certain parts of an image to capture the moment. The process involves still and video photography. Taking a photograph captures the moment in a still time frame but with an addition of video it allows that magical moment to come to life. Cinemagraphs are a way of adding motion to a still image. For them a intricate ones would take about a day whereas a simpler one would take 3-4hours.